Guitar Parts Manufacturer Branding

Ben Fletcher of Fletcher Pickups wanted a logo for his new company in Birmingham, UK.

Ben specialises in hand wound electric guitar pickups and prides himself in the ability to be able to make exactly what his customers request. A guitarist might want something very specific for a certain instrument that might not be available from mass manufacturers, but when they come to Ben they can request particular magnets, wire gauge, output and lots of other parameters which all go to make up the pickup’s character.

The logo represents the scientific and creative elements of the business, as well as something of Ben’s expertise as a Senior Biomedical Scientist. It was provided in a variety of formats and sizes to make it easier to use in any situation, from email signatures to online use and merchandise printing.