Election 2017: The entries are in!

election 2017, politics, graphic design, multi media, motion graphics, bury st edmundsI now have the entries I need to make the decision.

In my last post I outlined how I was going to collect leaflets from the candidates in the upcoming General Election and base my voting decision on that alone.

What’s next?

I’ll be judging using a list of criteria that will qualify each one as a high quality piece of print work. Each leaflet will be graded on the form alone, not the content. I won’t be considering the issues or promises each candidate may or may not make. I’ll leave politics up to another blogger. For me, as a designer, it will be highly likely that (for example) any candidate who uses Comic Sans will lose out to one who knows the difference between an m-space and an n-space (here’s a hint: I just used one!).

The criteria

  1. Paper quality – Was the paper chosen appropriate, of high enough quality?
  2. Typography  – Font choice, leading, kerning, hyphenation and alignment.
  3. Photo/image usage – Do the photos look like selfies, or were they professionally done?
  4. Format – Size, folding and binding.
  5. Printing – Where was the leaflet printed?
  6. Overall Impression – Immediate impression is crucial to anything printed, as it is how the piece might draw attention (or not).

The Famous Five (in alphabetical order)

  • CONSERVATIVE: Jo Churchill
  • GREEN: Helen Geake
  • INDEPENDENT: Liam Byrne
  • LABOUR: Bill Edwards
  • LIBERAL DEMOCRATS: Helen Korfanty

All results will be in before you leave the house to head for your local polling station. Watch this space!

 

For useful tips and ideas to help your business look great, get my monthly newsletter.
No one else will see the mailing list and you can cancel at any time.


 

Please share this post with your friends -


Leave a Reply

Your email address will not be published. Required fields are marked *