I now have the entries I need to make the decision.
In my last post I outlined how I was going to collect leaflets from the candidates in the upcoming General Election and base my voting decision on that alone.
I’ll be judging using a list of criteria that will qualify each one as a high quality piece of print work. Each leaflet will be graded on the form alone, not the content. I won’t be considering the issues or promises each candidate may or may not make. I’ll leave politics up to another blogger. For me, as a designer, it will be highly likely that (for example) any candidate who uses Comic Sans will lose out to one who knows the difference between an m-space and an n-space (here’s a hint: I just used one!).
- Paper quality – Was the paper chosen appropriate, of high enough quality?
- Typography – Font choice, leading, kerning, hyphenation and alignment.
- Photo/image usage – Do the photos look like selfies, or were they professionally done?
- Format – Size, folding and binding.
- Printing – Where was the leaflet printed?
- Overall Impression – Immediate impression is crucial to anything printed, as it is how the piece might draw attention (or not).
The Famous Five (in alphabetical order)
- CONSERVATIVE: Jo Churchill
- GREEN: Helen Geake
- INDEPENDENT: Liam Byrne
- LABOUR: Bill Edwards
- LIBERAL DEMOCRATS: Helen Korfanty
All results will be in before you leave the house to head for your local polling station. Watch this space!