If SEO is dead, what do we do now?

The headline says "SEO is Dead".

The copy reads

"Instead of building links that become less valuable with every Google update, drive targeted search visitors to your website by focusing on the most promising organic keywords in your existing traffic."

Isn’t that SEO? After all, SEO is just making sure your website can be found by search engines. If you’re going to draw people in by saying THIS is dead, and THAT is dead, make sure you’re actually offering something else. Something completely different.

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