For the second year running, the Suffolk Festival of Ideas is seeking stories for the community journal writing project.
When I attended the Ivy Joan Market a few weeks ago, I met printmaking wizard James Treadaway who was handing out the journals.
Beautifully handcrafted, and in an edition of only 100 (probably due to the ridiculous amount of thumb numbing time it must have taken to hand stitch the binding!), the journals have been distributed across Bury St Edmunds for people to tell a true story in words, pictures or photographs, about their life or where they live. The returned journals will then become part of a public exhibition in October.
What a wonderful idea! Just imagine the wide range of stories that could be told, the variety of methods and tones they will be told in, and the way that people will (or could) connect by sharing. The journals are works of art in themselves, with a hand screened logo in green on the cover, and a vellum sheet of instructions as the first page.
Oh and I just the ‘I-Deer’ – genius!
For more information about this festival, visit www.suffolkfestivalofideas.co.uk.
Now I just have to think of a story of my own….
It drives me nuts. The word ‘design’ grabs my attention, only to be met with wallpaper, impossible chairs and kitchen appliances.
The right message isn’t enough – it has to be SEEN to be the right message.
On Saturday 2 March, Marcus du Sautoy, BBC presenter and Professor of Mathematics at the University of Oxford – presented a performance lecture entitled ‘Consciousness’.
After briefly introducing how science has examined consciousness, what it means to be conscious and how humans experience it, he gave some examples of how the brain interprets information. One point I found particularly interesting was how he illustrated our brain’s preference of visual data over audio data.
Ba Ba Black Sheep
du Sautoy showed a video of himself mouthing three syllables repeatedly. Firstly, BA (as in “meet me at the BAr for a drink”). The sound of his voice could clearly be heard to pronounce what was seen. Then he mouthed FA (as in “a long long way to run”). Lastly, he said DA (as in “isn’t it DArk in here with the lights out?”). After hearing and seeing each syllable, du Sautoy revealed the illusion. While the video changed, the audio track was the same syllable – FA for each video clip. While you could see lips saying BA, FA and DA, you were actually only hearing BA all along. Your eyes told you that you were hearing something different, even though you really weren’t.
The idea was that your eyes told you what you were hearing. Once you knew the con, it was easy to spot the difference. But Marcus made a very interesting point.
The Eyes Have It
When we see one thing and hear another, our eyes rule. What we see is taken as being more important than the other senses. Even throughout the lecture, visual backdrops (animations, still images, video clips and visual effects) enhanced the lecture and made it more palatable, more easily retained.
Show, Don’t Tell
What does this mean to a business using marketing materials? It means that any message can be greatly enhanced, underscored and enforced with effective visuals. Spoken messages on videos can be received more effectively with the right combination of images. A website that conveys the right image visually is going to be received better than one that just has the right words.
Motion graphics showing processes and explaining points with animations are psychologically proven to have more impact than just text or just spoken words. By using the brain’s favourite sense, you can make your message really hit home